When it was released on July 20th, The 9/11 Commission Report
immediately dominated the news. The 9/11 Commission
Report Executive Summary, a nicely written, succinct overview,
was issued with the report. The professed mission of the members
of the commission — to educate the public — coincided
with the main goal of Pocket University, and production of the
Summary was immediately started. It was released on Monday, August
2nd.
The book was a runaway bestseller and sales remain strong. But
there will be many who find a 500 page report daunting. That is
our market: the Executive Summary in audio is an easy way to
get the essence of the report, without having to read the book.
The commission has been telling all who will listen that the report
and its recommendations could save American lives. It is in that
spirit that we made the Summary affordable . At $8.95 it costs
much less than the typical one-CD audiobook. Borders and Barnes
& Noble have placed orders and copies should be in their stores
before September 1st. It is available now at Amazon.com as well
as on our website, www.pocketu.com.
Our marketing efforts are now focused on getting it to more outlets
and letting the public know it is available.
Realizing that libraries (the main market of Sound Room Publishers)
would want the complete 9/11 Commission Report, we made
plans to produce it as well. To provide variety in the narration
and to speed up the production, different narrators were assigned
to each chapter. We approached some of the best narrators in the
business, many of whom had received prestigious awards: all were
anxious to be a part of the project. (Click here for profiles
of some of the narrators.)
There will be a two-volume version sold to the public, possibly
in stores, but we expect most sales to be made at our website.
We are also publishing a library edition in more durable packaging.
We expect that most of the sales of the complete report will be
to be to libraries, public and academic. Other markets would include
schools and the US Government.
Pocket University is a concept that Joseph Langenfeld,
the president and founder of Sound Room Publishers, had been interested
in for a number of years. In July of 2004 the imprint was started
with just two titles, THE YEAR OF THE BLOG: Blogs, Politics
and the 2004 Election, a brief history of blogs and how they
are influencing politics, and The Name of the Enemy: JIHADI
SALAFIS, an in-depth look Islamic fundamentalism and those
who embrace terrorism.
Pocket University is billed as "a convenient way to learn."
It will publish nonfiction titles that explain topics of interest,
everything from Hip Hop to Nanotechnology. Most of the titles
will be relatively short, one to two hours in length. Pocket University
is very much in the tradition of lyceums — clubs that sponsored
lectures on science, politics, history, etc., — which were
very popular in America in the 1830s. Most of the writings will
be new, written by scholars and journalists and commissioned by
Pocket U.
Sound Room Publishers began publishing audiobooks
under the imprint Commuters Library in 1991 with the release of
short stories by Anton Chekhov and James Joyce. These titles were
followed by novellas and collected stories by Mark Twain, Edgar
Allan Poe and other great authors and, after that, an unabridged
King James version of the Bible, writings of Abraham Lincoln and
other figures from American history, and unabridged Classics such
as The Iliad, The Odyssey and Pride and Prejudice.
The quality of the narration was always high and Publishers Weekly
awarded Commuters Library titles Audio Best of the Year six years
in a row. In 2001 the name of the imprint was changed to InAudio.
A catalog can be found on the website, www.inaudio.biz.